State releases new ads to combat drunk driving

ALBUQUERQUE, N.M. (KRQE) – The state is trying to once again to get the attention of people before they become a drunk driver.

The ads are titled “Just a Matter of Time.”

One of them shows a woman getting drunk over and over again, until one day when she hits and kills a bicyclist.

It’s not just drunk driving people are trying to address. They say distracted driving can be just as deadly.

So far this year, there have been 213 traffic fatalities — 45 because of distracted drivers, 76 alcohol related.

Law enforcement will be increasing DWI checkpoints and saturation patrols leading into the Labor Day weekend. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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