KRQE Cares Shoes for Kids January 2018 Campaign

There are several ways that you can join us to put brand new shoes on the children in need in our community.

  • In the month of January you can drop of new athletic shoes for kids at Payless Shoesource Stores (list of locations below). If you purchase the shoes at the Payless store you will receive a 20% discount.
  • Tune in to KRQE News 13 on the following days to call in your donation so that we can purchase shoes. Thursday, January 4th from 7am – 10am, Wednesday, January 10th from 4pm – 6pm, and Wednesday, January 31st from 4pm – 6pm.
  • You can donate online all year by going to sure to add special instructions and type in KRQE Cares so that the donation will go directly to purchasing shoes.
  • You can also drop of new athletic shoes for kids to KRQE News 13 at 13 Broadcast Plaza SW, Albuquerque, NM 87104 or at Assistance League of Albuquerque Thrift Store located at 5211 Lomas NE, Albuquerque, NM 87110 and let them know that the shoes are for the KRQE Cares program.

We started the KRQE Cares Shoes of Kids project in late 2013.  The goal established was to give a new pair of shoes to EVERY child in Title 1 schools in New Mexico.  The KRQE Staff, Anchors, Reporters along with the volunteers of Assistance League of Albuquerque and staff from Payless Shoesource, and United Healthcare have designated days with APS Title 1 schools to distribute the shoes.  We started on the APS Title 1 school list of those schools that are 100% Title 1.  Our goal is to move on to other districts in NM as well.

Donate now at – Add “KRQE Cares” to the special instructions field so your donation goes directly to purchasing shoes

KRQE Cares in Partnership with

Drop-Off Payless Shoesource Stores Locations

Drop off boxes are in the following stores.  If you purchase the kids tennis shoes from Payless Shoesource you will get a 20% discount on those shoes.

West Bluff Center
5201 Ouray NW
ABQ NM 87120

Valle Del Sol Shopping Center
1625  Rio Bravo SW
ABQ NM 87105

La Mirada Square
8220 Montgomery NE
ABQ NM 87109

Paseo Del Norte Shopping Center
9301 Coors Blvd NW
ABQ NM 87114

Coronado Mall
6600 Menaul NE
ABQ NM 87110

Cottonwood Mall
10000 Coors Blvd  NW
ABQ NM 87114

Eubank/ I40
360 Eubank NE
ABQ NM 87123

Having new shoes, just like other kids, helps level the playing field, making it possible for kids to walk with pride and compete equally with their classmates. Anecdotal evidence suggests that it may play a significant role in reducing children dropping out of school. Increasing a child’s self-esteem and confidence removes one more barrier to learning. We want to continue to have children run faster, jump higher, and come to school, giving them the best opportunity for success.

We have received feedback from school administration and principles that moral goes up considerably and they have seen attendance rise after we’ve distributed shoes at their school.

It’s not just about a pair of shoes, but about investing in those children living in poverty in our community to encourage them in the learning process.