ALBUQUERQUE, N.M. (AP) – New Mexico Gov. Susana Martinez says about 1 million more trips were made to the state in 2016 than the previous year, breaking another tourism record for the southwestern state.
The Republican governor said Wednesday 34.4 million trips were taken in New Mexico last year and that surpassed the previous record set in 2015.
The numbers are based on survey data from research firm Longwoods International. They point to a steady increase of travel to New Mexico over the past several years.
But the latest figures come as Albuquerque has been plagued by property crime and New Mexico continues to struggle with a high unemployment rate.
New Mexico True advertisements, spotted in airports around the country, have been credited with helping attract more visitors to the state.