New Mexico to run new anti-texting while driving ad in July

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SANTA FE, N.M. (AP) — New Mexico Gov. Susana Martinez has announced the state will run a new anti-texting while driving ad in July.

The Department of Transportation released Friday the ad features a woman who answers a text message while behind the wheel and kills a child crossing the street.

The new ad comes amid an advertising blitz aimed at combatting drunken driving in the state.

Martinez signed a measure in 2014 that prohibits texting while driving in New Mexico, except when seeking medical or other emergency help.