General Mills forces local bakery to change name


ALBUQUERQUE, N.M. (KRQE) – After finally launching their bakery in January, the Milladges now face a setback after General Mills demanded they change their store name.

“Very very stressful. Minor breakdown I would say. But then kind of regroup and I guess you just got to move forward,” said owner Claudia Milladge.

The multi-billion dollar company says Doughboy’s Bakery infringes on their trademarked character the Pillsbury Doughboy. It’s a fight the bakery can’t afford.

Even giving in will be expensive. The Milladges say the name and logo changes will cost them around $15,000. They say they have six months to change the name.

The Milladges got the idea for the name from Claudia’s father who worked in a bakery for 30 years. His customers called him “The Doughboy.”

Doughboy’s is looking for new name suggestions. You can send them yours here. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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