Soda tax advocates shifting focus to other cities

SANTA FE, N.M. (KRQE) – Soda tax advocates are now shifting their focus to other cities in the U.S. after Santa Fe voters disapproved of the sugary drink tax earlier this week.

KRQE News 13 has new numbers that show just how much money was spent.

The soft drink industry and advocacy groups spent at least $3.25 million on the election campaign. That’s at least $163 per vote.

The Capital City was blanketed with advertisements on T.V., radio, and other outlets.

On Tuesday, 58 percent of voters rejected the tax for early childhood education.

Supporters of the measure are now focusing on getting it passed in other states like Washington and Oregon. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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