UNM announces Dreamstyle Remodeling as new name holder of The Pit

ALBUQUERQUE, N.M. (KRQE) – The Pit’s no longer in the name. How does Dreamstyle Arena sound?

Wednesday, the University of New Mexico unveiled its new naming rights deal for the Lobos’ fabled basketball arena and for the football stadium. It’s a deal that has Albuquerque’s Dreamstyle remodeling ponying up $10-million over the next 10 years.

The Wise Pies signs are still up, but not for long. UNM has sold the naming rights to a new company, but now the question is, will “The Pit” be part of the new name?

The legendary arena, now known as Wise Pies Arena AKA The Pit, will get a new name for the second time in less than three years. Soon it’ll be known as Dreamstyle Arena.

“Well, I can tell you very definitely there will be no a.k.a.,” said Larry Chavez, owner of Dreamstyle Remodeling Inc.

UNM has signed a 10-year, $10-million deal with Dreamstyle Remodeling Inc. Lobo fans hope Dreamstyle adds something to the name of the arena.

“I think it should be The Pit. It should always be The Pit. I don’t like the name change,” UNM student Caitlyn Pierce said.

She’s not alone, either.

“It’s kind of like a culture shock in a sense. It’s been named The Pit for as long as I’ve known, now that it’s not, it kind of changes the identity of UNM,” said Eric Ensign, another UNM student.

Even though some students like Pierce and Ensign are attached to the tradition being the name, Albuquerque resident LeeRoy Allen has a different outlook.

“The Pit and athletes needs to be able to pay for itself and if paying for some sort of signage then it’s fine,” he said.

Regardless of the name changes, habits are hard to break, especially if you’re a local and a fan.

“Everyone calls it The Pit, so if it means it’s going to change the name, it doesn’t really affect the everyday person because we’re still going to call it The Pit. We have been calling it that for years,” Allen said.

Dreamstyle Remodeling owner Chavez is a graduate of UNM and said he will consider working The Pit into the name if that’s what the community wants.


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