Start up offers unique make-up line that is unique to each individual

ALBUQUERQUE, N.M. (KRQE) – It all started with a challenge to find extraordinary ways to bring elements of magic into everyday life.

Blush & Whimsy, a luxury cosmetics company that launched this month in Albuquerque, has been working on formulations to bring the Duke City new product lines that will wow the consumer.

Blush & Whimsy Founder and CEO, Micaela Brown, joined KRQE’s This Morning Team to demonstrate one of her products that she says comes straight from a fairy tale. Watch above.

The clear, color changing lipsticks have flakes of gold and real flowers. Even though they are clear, they will change color based on the pH and temperature of the user’s skin, creating a shade that is unique to the individual.

The goal of Brown is to raise enough funds to hire local staff and fund her first large product run.

Brown has currently created 12 additional products.

For more information, visit her website. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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