Large luminaria on Albuquerque billboard serves as symbol of remembrance


ALBUQUERQUE, N.M. (KRQE) – A billboard is being noticed on I-25 near Montgomery for its large luminaria. There’s a meaning behind the message.

“New Mexico has a long standing tradition celebrating Christmas and the holiday season using luminarias. We also have at Sunset Memorial Park another tradition of celebrating Christmas using a luminaria tour,” said Kevin Fuller, Communications Director for French Funerals and Cremations and Sunset Memorial Park.

“This year, we really tried to make an effort to remind people that we have a luminaria tour every Christmas Eve starting at sundown,” he said.

“It reminds us not only of the holidays, but sometimes it can remind us of the memories we have of the holidays, and those are often associated with people and loved ones,” Fuller added.

The billboard recently was written about in Ad Week.

“For a lot of people, death is a taboo subject that they don’t want to think about, but our work with French and Sunset Memorial Park is changing that. By hosting events like this, rather than only being thought of as places to mourn, cemeteries will come to be seen as sites for celebration and remembrance,” said Dave Ortega, Creative Director for the advertising agency.

“All of us at McKee Wallwork + Co. are honored to offer this advertising and event as a way for the Albuquerque community to come together and enjoy the Christmas season,” Ortega said in a press release.

The public is invited to views the luminaria displays at Sunset Memorial Park on Lomas on Christmas Eve. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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