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ALBUQUERQUE (KRQE) – It’s a semester-long program that challenges student teams to develop an integrated marketing communication campaign.
The University of New Mexico (UNM) Anderson School of Management unveiled a new advertising campaign for the 2017 Acura ILX titled “Live Life in High Gear.”
Marketing students, Kyle Biederwolf and John Orr, joined KRQE This Morning to talk about their hands-on experience. Watch above.
The campaign is part of the Acura ILX Marketing Challenge, an industry-education partnership program. It is being conducted as Anderson’s senior-level promotion management course.
The UNM marketing program has been participating in industry-education partnership since 2005.
For more information, visit their website.