SAN FRANCISCO (AP) — A soda tax measure in Colorado appears headed toward victory, joining a trio of similar measures approved by voters in three San Francisco Bay Area cities.
The votes are energizing advocates who say the victories indicate growing momentum for measures that discourage people from guzzling calories.
The penny-per-ounce taxes in three Bay Area cities will apply to energy, sweetened tea and sports drinks, but not to diet sodas or naturally sweetened drinks. Measures in San Francisco and Oakland captured about 60 percent of the vote, with approval higher in neighboring Albany.
In Boulder, Colorado, a 2-cent per ounce tax had about 54 percent of the vote, although ballots were still being tallied Wednesday.
The beverage industry says the taxes are being pushed in places more likely to pass them.