State agency launches campaign targeting underage drinking

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SANTA FE, N.M. (AP) – A stage agency is launching a new campaign targeting underage drinking in New Mexico.

The Department of Transportation says the “ZeroProof” campaign provides resources for kids, parents, teachers and others about the dangers of underage drinking.

The campaign is beginning with a website for teens and another for parents and teachers. They include stories and information about underage drinking, including the effects on brain development.

Plans also call for an app for students to upload and share selfies with others who choose to abstain from drinking.

The websites are accessed here. 

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