ALBUQUERQUE, N.M. (KRQE) – It’s not your ordinary ad, and reps for Michelle Lujan Grisham say that’s the point. They’re hoping a new campaign commercial of the Congresswoman rollerblading around Albuquerque makes a mark among voters.
Politics aside, plenty have something to say about Michelle Lujan Grisham’s latest campaign ad.
“That was different, for sure. Especially running for Congress, you don’t expect to see that,” said University of New Mexico student Martin Vigil.
“It’s really corny but I can appreciate that,” said Albuquerque local Euphoria Blackham.
The congresswoman received a lot of feedback online, too. Most of it is positive.
“We felt like this would be something memorable, if pulled off,” said Gilbert Gallegos.
Gallegos is Grisham’s communications director. He says he doesn’t know of many politicians who could pull off an ad like this. He says, for Grisham, it comes naturally.
“This is a very fun and positive ad, but still reflects her accomplishments and her personality,” he explained.
While they admit, it’s different, some are left scratching their heads. Why roller blades?
“Why do that?” Asked UNM student
“The roller blades were actually her idea,” said Gilbert.
The cop car, ambulance and military plane raised others’ eyebrows.
“I’m sure she had permission to do that, right?” One Albuquerque resident wondered.
Turns out, Grisham was never on base for this ad. Gallegos says they were actually on a private runway, near base and that military craft takeoff was purely coincidence.
“Our producers got one shot at it and she took off on the roller blades and did it in one take with the plane taking off so, it wasn’t anything we planned or knew would be coming,” Gallegos explained.
Gallegos says the police car and the ambulance were rented props. Volunteers drove them.
KRQE News 13 asked Grisham’s opponent, Richard Priem, but did not hear back by news time.
View the ad below: