ALBUQUERQUE, N.M. (KRQE) – Efforts to put on the very best show at Balloon Fiesta Park are off to a very early start Friday. One local coffee company is taking on the tough task of trying to keep everyone awake.
It’s a big job to keep everyone caffeinated at the park. Brewing for Balloon Fiesta begins at 1:30 a.m. in a small tent on the south end of the park.
Pinon Coffee Company took over as the official coffee sponsor last year and already, that’s meant a big boost for the company.
They’ve already reached sales of one million pounds of coffee this year, equal to what they did in all of last year. The owner attributes that to Balloon Fiesta.
For more on Balloon Fiesta, click here.