ALBUQUERQUE, N.M. (KRQE) – The New Mexico State Fair now has some bragging rights. A national survey just ranked the fair as being the ninth best in the country.
The study looked at five factors including attendance, admission prices and length of the fair, all of which the New Mexico State Fair received good marks on.
Fair officials say last year more than 460,000 people visited the fair. This year they expect to hit half a million.
Fair officials also credit the ranking to its wide variety of food, discounts like the popular dollar days and new unique events. For example, there will be a new horse show coming this year, including nighttime horse racing.
Some of these features are in place to help attract a new younger crowd.
“The millennial crowd for instance, it’s not traditionally a State Fair crowd. We’ve gone after them. We’re the only State Fair in the country that has its own craft beer named after the State Fair,” said General Manager Dan Mourning.
Another new feature this year: State Fair officials are looking into better transportation options. They’re adding a unique park and ride service that is similar to what you see during Freedom Fourth and the International Balloon Fiesta.
“What’s great about the Park and Ride is it will have its own special gate. It’s a pre-sale thing, so they will have a special fast pass to be able to get right in to the fair,” said Mourning.
And don’t forget about the music. This year, country stars like Tracy Lawrence and Chase Bryant are already on the schedule.
The State Fair runs from September 8th through the 18th.