New Mexico True Fest debuts Labor Day Weekend

NM True Fest
NM True Fest

ALBUQUERQUE, N.M. (KRQE) – A new event called the New Mexico True Fest will take place on the fairgrounds Labor Day Weekend. It will showcase authentic New Mexico products, food and entertainment.

“The New Mexico True Fest is going to be a celebration of all the things that make New Mexico unique and different and special,” said Rebecca Latham, cabinet secretary for state tourism.

At the center of the fest are participants enrolled in the New Mexico True Certified program.

Their products fall into one or more of three categories. They may be 100 percent made in New Mexico, such as wine, lotion or salsa. They may be 100 percent born and raised in New Mexico, like dairy or meat products. The third category is 100 percent grown in New Mexico, such as fruits and vegetables.

New Mexico True Certified partners are eligible to participate in True Fest free of charge.

“Anything that helps local business, I’m all for. It’s all about local products. Local food, local beer, local everything,” said David Pickett, an Albuquerque resident.

The event also highlights how tourism is an economic engine in the Land of Enchantment.

“Tourism is a $6.1 billion industry in New Mexico that employs one in 12 New Mexicans,” said Latham.

Marsha Lauer, a former Albuquerque resident, said, “Number one is the Hatch chile. One of a kind in the whole world.”

New Mexico True Fest will take place Labor Day weekend, September 3-4, at Expo New Mexico. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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