Albuquerque brewers learn from Sam Adams experts

ALBUQUERQUE (NM) – Local brewers got to learn from the experts from Sam Adams Brewing Company on Tuesday night.

“Sam Adams: Brewing the American Dream” program offers free business coaching.

Entrepreneurs could sign up for as many as six, 20 minute sessions and ask questions about sales, hiring and distribution.

“If you need help with social media, we have experts in social media here,” said Director of Brewery Management, Jennifer Glanville. “If you need help with packaging, if you need help with sales, so you can really get specific.”

Brewing the American Dream has provided loans to 21 Albuquerque businesses, including several craft brewers.

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