Albuquerque brewers learn from Sam Adams experts

ALBUQUERQUE (NM) – Local brewers got to learn from the experts from Sam Adams Brewing Company on Tuesday night.

“Sam Adams: Brewing the American Dream” program offers free business coaching.

Entrepreneurs could sign up for as many as six, 20 minute sessions and ask questions about sales, hiring and distribution.

“If you need help with social media, we have experts in social media here,” said Director of Brewery Management, Jennifer Glanville. “If you need help with packaging, if you need help with sales, so you can really get specific.”

Brewing the American Dream has provided loans to 21 Albuquerque businesses, including several craft brewers. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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