ALBUQUERQUE (KRQE) – The boom has begun. The “Make Em Boom” campaign launched on Friday to generate awareness and support around local charities and artists.
Eight cartoon-like bombs at popular hangouts like Nob Hill, Green Jeans Farmery near Carlisle and I-40 and Uptown have had people wondering for a while.
“It kind of piqued my curiosity,” said MMA Fighter Carlos Condit.
So, in between training for an upcoming championship fight in January, Condit connected with the organizers behind it all.
“They are running a social media contest for local nonprofits,” Condit said.
The idea is to get local businesses, charities and artists booming with support.
“For Albuquerque to be what it deserves to be, it needs a very strong base of businesses and it needs significant support for local charities,” said Mark Canon, CEO of Boomtime, the company behind the “Make Em Boom” campaign.
They are especially trying to get a younger crowd involved. “Mainly the contributors to nonprofits are older folks, and I’d really like to see people my age, the younger crowd, get involved with this sort of thing,” Condit said.
Between now and December 18, people can go to makeemboom.com to vote for their favorite of eight teams, each made up of one local charity and one local artist. The top-scoring teams will get the chance to win prizes donated by local businesses.
“It feels great,” Condit said. “Being of service to my community in any way that I can is definitely fulfilling for me.”21
People can also help “Make Em Boom” by spreading the word on social media.
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