New signs added to Route 66 to guide Albuquerque tourists

ALBUQUERQUE (KRQE) – New signs are popping up along Route 66, guiding tourists to their destination.

If you’ve been on Central in Nob Hill in the past few days it probably caught your eye. The new sign directing visitors to attractions was completed last week.

“It’s a great sign, we really need a sign that shows Route 66. It’s great for tourism,” said Albuquerque Resident David Jackson.

This sign is just one of six that will be put up on or around Central in the coming weeks, designed by local marketing firm, EFG Creative.

“We wanted to create this Route 66 shield as bit of a landmark for New Mexico, particularly for Albuquerque,” said EFG Owner Eric Garcia.

Brainstorming led the creators to combine the shield with another New Mexico symbol.

Garcia said, “We wanted to go with our road runner, so we took the basic shield of the Route 66 and we converted it into a road runner design, sorta that sense of motion.”

The project is part of the city’s ongoing initiative, ABQ The Plan. Its goal is to make the city a better place to live and visit. Tourists and locals agree, getting around easily plays a major role.

“If you don’t have that, who knows where you could end up as you’re driving through. I just think it’s important to have some sort of direction,” said Tom Ehrensberger, who is visiting from Pennsylvania.

“If you’re not from here it’s nice to have a sign that shows you where to go.  Especially, I think this area is really touristy, so I think it’s good to have in areas like this,” said Amanda from Los Lunas.

Two of the signs will be located just off Central, one near the Bio Park, another in Old Town.

The project cost $150,000. A federal grant paid for $120,000, with the city picking up the rest of the tab. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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