Santa Fe vineyard owner defends ‘offensive’ Facebook post

SANTA FE (KRQE) – A vineyard owner is defending a post she shared on her business’ Facebook page earlier this week that has some people riled up.

“We are very, very proud of our heritage, both our Native American heritage, our Spanish Heritage,” Eileen Reinders said.

Reinders has owned Estrella del Norte Vineyard, a winery north of Santa Fe, just south of Espanola, since 2007. The business is named for her great, great grandmother, who was Ute.

She promotes her business on a Facebook page filled with grapes, vines and bottles. Sometimes she shares posts to the page.

“I was going through Facebook and someone posted about ‘My Indian Name Is Run with Wine,’” Reinders said.

On Monday, Reinders shared a picture depicting a Native American holding a wine bottle. The picture has text on it that reads “My Indian Name Is Runs with Wine.”

THE offensive indian post

“So when I saw that, I thought ‘Gosh I used to run, and also we’re in the wine business, and I’m Native American,’” she said. “I mean it was me. It was personal to me.”

Not everyone saw it that way. Some people found it offensive, making fun of Native American names and perpetuating stereotypes, and asked her to take it down.

Reinders removed it, but was left stunned and confused at the situation.

KRQE News 13 showed it to a few people, who reacted.

At first glance, Pojoaque resident Janet Ortiz thought the Indian name was “cute,” because her granddaughter gave her the name “Walks with Fists” years ago. Upon closer look, she changed her mind when she saw the word “wine.”

“I didn’t like it because it connotes something different, almost associates wine with Native Americans and not in a good way,” Janet Ortiz said.

“It’s just promoting the drinking more,” Espanola resident, Sharron Nuttall said.

Nuttall said drinking is a big problem in the area and that the picture is attacking the Native American population.

Reinders took to Facebook to make an apology if she offended anyone, but says she just doesn’t see it that way.

“I’m sad for them because that’s their negative perception,” she said. “This was not meant to offend anybody, this was about myself.” provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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