Albuquerque takes to social media to bust myths

ALBUQUERQUE (KRQE) – The Albuquerque Convention and Visitors Bureau is taking to social media to debunk some misconceptions about the Duke City.

Tourism brings in about $2 billion a year to Albuquerque. Locals are well aware that beautiful balloons pain the sky, or that the Duke City has a top-rated zoo, museums, Route 66, the Bosque and delicious cuisine.

But at the end of the day, some outsiders only form their opinion of Albuquerque from a show like “Breaking Bad.” The Albuquerque Convention and Visitors Bureau now has their Instagram page featuring the hashtag “Mythbusters.”

“It’s a brand new initiative, kind of in keeping in what we do everyday, and that is to share the truth about Albuquerque, in terms of try to battle common misconceptions about the area,” said Tania Armenta, chief operating and marketing officer.

“There’s such a high unawareness of Albuquerque and New Mexico,” she said.

One myth is that Albuquerque is all desert. An Instagram video posted said, “Much of Albuquerque is green open space. The Bosque along the river features two miles of nature trails.”

Another video takes on the myth that Albuquerque is blazing hot.

“We use this and other opportunities really just to tell the story of Albuquerque,” Armenta said.

She said this social media campaign is two weeks old and will continue with new videos.

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