Businesses prepare for Roswell UFO Festival

ROSWELL, N.M. (KRQE) – It’s that time of year again in Roswell, time for the UFO Festival. Officials are expecting record-breaking crowds for the festival’s 20th anniversary.

The festival kicks off on July 2 and ends July 5.

Businesses say the festival is a lot of work but they love the pay off. Thousands of tourists pour into to town for the festival dedicated to the hotly debated Roswell UFO incident.

Robin Folse owns Pecos Flavors Winery. As the only place near the festival that sells cold beer, she does a brisk business.

“We stock up on anything with an alien face on it, lots of beer, lots of wine,” said Folse.

Just down the road is Stellar Coffee Company, owned by Anne Baker.  The coffee shop is extending its hours for the event, as well as bringing in musicians and dancers. Baker says that she’s glad that an incident that happened so long ago continues to bring in people and business to the city.

“Something happened, it was a big news story and its never gonna go away and it’s internationally known and people are going to keep coming to this town to find out more about it and we might as well enjoy it, have fun with it, embrace it,” she said.

The festival will feature guest speakers, music, costume contests and a parade.

An estimated 7,000 to 10,000 people are expected to visit the event. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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