ALBUQUERQUE (AP) – New Mexico Gov. Susana Martinez has announced close to 33 million visited the state last year, making it a record-breaking year for tourism.
Martinez said Monday that half a million more people visited New Mexico than in 2013 and credited the state’s New Mexico True campaign. The campaign features the state’s famous outdoor locations and New Mexico celebrities, such as mixed-martial arts fighter Carlos Condit.
In 2014, officials say the New Mexico True campaign helped lead to an all-time high in marketable overnight trips, or vacations, with a 40.6 percent increase since 2010. The additional visits added 2,200 jobs to the state last year.
Tourism Department Cabinet Secretary Rebecca says an advertising budget increase allowed the state to aggressively pursue those types of trips.