Rio Arriba County trying to bring tourism to Espanola

ESPANOLA, N.M. (KRQE) – Officials in Rio Arriba County are tired of the tourists just going to Santa Fe and Taos.

Rio Arriba County has started a big campaign to change that. The county is taking out ads in other states trying to show visitors what they have to offer. The county says there’s been a negative misperception of the city of Espanola for years, with many people warning visitors to stay away. The county wants to squash that.

Among the county’s creations is a 64-page brochure highlighting areas where people live and work, adding to New Mexico’s unique culture.

The county is also investing in a visitor’s app which will feature cultural sites along US Highway 84 in the Espanola Valley, other things to do, places to eat, and unique places to stay. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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