ESPANOLA, N.M. (KRQE) – Officials in Rio Arriba County are tired of the tourists just going to Santa Fe and Taos.
Rio Arriba County has started a big campaign to change that. The county is taking out ads in other states trying to show visitors what they have to offer. The county says there’s been a negative misperception of the city of Espanola for years, with many people warning visitors to stay away. The county wants to squash that.
Among the county’s creations is a 64-page brochure highlighting areas where people live and work, adding to New Mexico’s unique culture.
The county is also investing in a visitor’s app which will feature cultural sites along US Highway 84 in the Espanola Valley, other things to do, places to eat, and unique places to stay.