ALBUQUERQUE (KRQE) – From the wide open spaces of New Mexico to the hustle and bustle of New York, green chile is turning into a hot seller in the Big Apple.
“Every single person who has tasted it has been a convert,” said Nathaniel Cotanch.
Cotanch, whose family is from Espanola, is the co-founder of Zia Green Chile Company, a business dedicated to bringing the authentic New Mexican cuisine to the east coast.
“We just thought it could be a really fun way to show off how important this food is and how rooted it is in this culture,” said Cotanch.
Cotanch’s mother, who is one of 17 children, taught him how to cook New Mexican style food at a young age. He moved to New York for college and quickly realized how hard it was for him to get the cuisine on the east coast.
He and his buddy recently opened up a shop at New York’s Smorgasburg, a Brooklyn outdoor market.
On the menu are some of the Land of Enchantment’s finest, like sopapillas, pasole and of course green chile.
“They are so delicious,” said Cotanch.
His customers think so too. One posted on social media this week, “Thanks for bringing Hatch Green Chile to the lucky people of New York.”
Another person called the chile the best green chile they’ve ever experienced.
Even people from places like Taos and Santa fe, who now live in the big city, are getting in on the craze. Cotanch has posted picture of them holding ristras on the company’s Facebook page.
The company gets all its chile from Hatch, New Mexico. Eventually, they hope to open a store front in New York City.
Nell Casey (@nellcasey) May 06, 2015
NM Certified Chile (@certifiedchile) March 25, 2015
Green Chile In New York City! #Repost @ziagreenchileco ・・・ Weekend 1 of #smorgasburg is wrapped up and in the books! We can't ask for better Sundays — serving #NewMexico #GreenChile in #NYC with an incredible view of downtown Manhattan. See you next weekend! #NYCeats #greenchile #redchile #greenenchiladas #verde #hatchgreenchile #manhattan #reprezent505 #newyorkcity #greenchilecheeseburger #salsa