NEW YORK (AP) — The Apple Watch is making its debut today, with customers trying them on in stores, from Shanghai to London and San Francisco.
Apple has started taking orders on its website and the Apple Store app. Currently, that’s the only way Apple is selling the watch. Even those visiting retail stores will have to order online — either at home or at a Web terminal inside the store.
The retail stores are meant for customers who aren’t sure which watch case, band or size they want — or aren’t sure they even want one. Customers are encouraged to make an appointment online, though Apples says walk-ins will be accepted — just expect a wait.
In central Shanghai, potential buyers stood in lines two to five people long over their lunch hour at an Apple store. One customer describes it as “beautifully made” and says he’ll buy a sport version, which starts at $349.
There have been similar lines in Tokyo and London, where one man looking for a present for his wife says he’s “not 100 percent convinced,” especially with the high price tag on the luxury edition, which can cost as much as $17,000.