Documentary kicks off Nob Hill’s 100th birthday early

Nob Hill sign
Nob Hill sign (

ALBUQUERQUE (KRQE) – Nob Hill turns 100 years old next February, but a year early, the pre-centennial celebration kicked off with a special documentary screening Monday evening at Gioco, a sports bar on Central and Washington.

“I love the people, and I love the diversity of our community,” said Gary Eyster with the Nob Hill Neighborhood Association.

Eyster is sharing Nob Hill’s story before the trendy shops and bars in a 12-minute documentary entitled “Nob Hill is 100.” It explores Nob Hill’s birth when Colonel D.K.B. Sellers developed the area. Sellers had been elected mayor of Albuquerque in 1912.

“It’s been said the incline on Carlisle Boulevard, south of Central, reminded Sellers of Nob Hill in San Francisco,” according to the documentary. “He considered it a proper name for the coming aristocratic section of Albuquerque,” the documentary states.

“Prices ranged from $25 to $275 per lot,” the narration said in the documentary. Streets were named after elite colleges.

“Nob Hill is 100” tells the area’s story through Sellers’ scrapbook collection and newspaper clippings and through memories of his family, including his granddaughter, Sally Veseth.

“We said, ‘OK this is the perfect way to tell the story of Nob Hill,'” Eyster said.

Many different activities will be planned for the upcoming official celebration next year, Eyster said.

“The platting of University Heights, the first part of Nob Hill, took place on Feb 7, 1916,” said Eyster.

Claire Dalby, executive director of Nob Hill Main Street described Nob Hill as a great place to live, work and play, “The point of Nob Hill is it’s walkable. You can do anything here. You can come have dinner with your friends, your family, and after that, you can walk home, if you live close by,” Dalby said.

Dalby said the centennial projects will be widely seen. “We have bumper stickers and placards to be put in windows and on cars with the Nob Hill is 100 logo,” she said. “We have about 20 interviews happening with oral histories,” she added. The group secured an $8,800 grant from Bernalillo County, she said.

“We’re hoping to commission a mural with the centennial theme to be placed somewhere in Nob Hill,” Dalby added.

For 99 years, Nob Hill has had a rich history, including several periods: its birth through Sellers’ vision, the heyday of Route 66, changes with the expansion of the interstate highways in the 1960s, revitalization in the 1980s and its hip and fashionable status it maintains today.

Nob Hill’s complete story and transformation is highlighted in the “Nob Hill is 100” documentary by Indigo Love Productions and One Good Eye Productions. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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