Last-minute floral orders spike for Valentine’s Day


ALBUQUERQUE (KRQE) – With a fill of helium and a snip of the stems, order after order of valentine arrangements are being put together and this is not an easy task.

“We’re bringing in designers as far away as Toronto,” says Joshua Glass, vice president of People’s Flower Shop. “As far as staff, as far away as New York, so we’re hiring a lot of people here locally. Our staff actually doubles, if not triples, for Valentine’s Day.”

After the flowers are assembled and arranged into beautiful bouquets, they are then placed in a cooler room where the temperature is kept at a chilly 37 degrees. That is necessary for the flowers to maintain their freshness and continue looking good before they head out on the truck for delivery.

“We actually have employees, designers that don’t traditionally do rose arrangements throughout the year,” adds Glass. “But they like to get in and help with the rose production for Valentine’s Day because it’s just a unique thing, it’s a special thing for them.”

Time is always of the essence, not only for making sure that your loved one will get something on the all-important holiday of love, but also to make sure that florists don’t run out of what you want to give.

“Traditionally the demand for roses increases dramatically,” says Glass. “It basically becomes a sellers market, the prices of roses of course increase. The growers can get more for them and they are hard to get of course. The climate, the droughts, being winter, those are all factors in those roses and their availability. Even the Rose Parade takes a significant amount of roses out of the market just before the holiday.” provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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