New billboards have catchy message for drivers

New billboards have catchy message for drivers

ALBUQUERQUE (KRQE) – They’re popping up again – catchy billboards from the Revo/Smith Law Firm in Albuquerque. However, this time the message isn’t about who to hire in case you’re injured, it’s to keep people from getting hurt behind the wheel in the first place.

“The first campaign went so well that we thought we’d dove tail that and use something to start talking about distracted driving,” says Revo/Smith Law Firm partner Roger Smith.

Both campaigns are playing off the popularity of the Albuquerque based lawyer television series, “Better Call Saul.” Being real injury attorneys, Revo and Smith have seen their share of cases where people have been injured by distracted drivers.

“We know that like 3,000 people are killed each year and there are like 400,000 accidents as a result of distracted driving,” adds Smith. “We know that the state and federal authorities are doing a p.s.a. campaign so we thought we’d do something to draw attention to it.”

If you are driving around Albuquerque, your attention can’t help but be drawn to the signs new slogan of “do not text Saul.” The Revo and Smith attorney’s say, if this message can help curb the bad practice of using the cell phone while driving, then there’s no telling what they can use the themed signs for down the road.

“We hope so,” says Smith. “We’re always looking for something that we can do to help the community out and to bring attention to other problems in the community so we hope to continue with this.” provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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