ALBUQUERQUE (KRQE) – The New Mexico True campaign could soon be coming to the city by the bay.
New figures from the state’s tourism department show 32.2 million people visited New Mexico in 2013, up 2.4 million more than in 2010. Tourism Cabinet Secretary Monique Jacobson told KRQE News 13 that means $900 million more a year in economic impact than four years ago.
“What we’ve found is folks from out of state are coming at much greater rates and spending bigger dollars here,”Jacobson said. “We think it has a lot to do with the fact that we’ve honed in on a specific target. We’re not trying to be all things to all people, but we’ve honed in on a specific target.”
Jacobson said the New Mexico True campaign works better than past efforts.
The state has also increased its advertising spending from $2.5 million to $8 million over three years, expanding to Chicago, San Diego and New York. Jacobson said the tourism department will ask lawmakers for $3.5 million more in the coming year to start marketing in San Francisco.