ALBUQUERQUE (KRQE) – The New Mexico Chile Association introduced the New Mexico Certified Chile Program to protect the state’s signature crop.
The association watched chile sales recently drop, and realized it was likely because of imitators claiming their products are New Mexico grown, when they really aren’t.
In 2011, Govenor Susana Martinez signed into law the New Mexico Chile Advertising Act, making it illegal to for any product grown outside of New Mexico to be advertised as New Mexico grown. With the help of the new program, this will take that law a step further.
“Well it preserves our integrity it preserves culture and heritage of New Mexico,” said Jeanine Chavez Eden, the New Mexico Certified Chile Program Coordinator. “It not only does that for New Mexicans and our businesses, but it provides jobs.”
The next time someone purchases chile, they should be on the lookout for the New Mexico Certified Chile logo to make sure they are getting authentic New Mexico chile.