Better Call Saul billboard pops up in ABQ

Better Call Saul billboard

ALBUQUERQUE (KRQE) – A billboard has popped up in Albuquerque advertising a young Bob Odenkirk in his Better Call Saul role.

You can find the billboard on southbound I-25 near Lomas It even includes a real phone number with a message.

Better Call Saul is a prequel to the hit show Breaking Bad. Producers say fans will first meet Saul in the new series when he was known as Jimmy McGill, the character on the billboard.

Like Breaking Bad the new show will be filmed in Albuquerque.

It’s set to premiere in early 2015 on AMC. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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