ALBUQUERQUE (KRQE) – Apple approved the Sportxast app </strong>for I-phone users Friday and the new app may have people racing back to the future to capture the perfect highlight.
“We kind of rewind time,” Mark Ortega, Chief Technology Officer said said. “So, when you tap the button on the phone it captures the eight seconds leading up to when you tapped it…wait for the ball to go in the goal…it takes all the stress out of recording. You can’t predict when a good play is going to happen so why try?”
The original idea is based off of a computer vision algorithm that Steve Brumby of Los Alamos National Labs developed.
“Anyone can share, capture and watch these clips. Next level now is to start integrating computer vision features,” Ortega said.
CEO Molly Cernicek decided to move forward with the cutting edge technology, it’s been a work in progress for over a year now.
“Started thinking of all kinds of ideas we could do and eventually came up on how we apply this to sports? Because we know sports has a lot of media,” Cernicek said.
As social media continues to boom, Sportxast will become a game changer for athletes wanting to play at the next level.
“Every one of these kids probably wants to play in college,” Cernicek said. “So, to have clips you can quickly get of your player and get it to their profile on the recruiting website they are using is a big deal.”