New NM tourism ad draws criticism

NM True tourism ad

ALBUQUERQUE (KRQE) – The New Mexico Tourism Department is using some low riders to promote New Mexico in a new ad.

But the ad is getting some mixed reviews.

Some people are saying it makes the state look bad and that it is a dumb idea.

But others actually like what they see and think people from out of state will too.

The ad is part of the New Mexico True campaign that is using real New Mexicans in it’s advertising to promote the state and tourism. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Users who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others. If you see an inappropriate comment, please flag it for our moderators to review.

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