Martinez strikes early in TV ad battle

ALBUQUERQUE (KRQE) – Two weeks after her first campaign spot on TV, Governor Susana Martinez’s campaign is already up with a second television ad.

Although the focus is on the state’ s natural disaster response, the message is a positive one, trying to showcase Martinez’s response. Central to the ad, two northern New Mexico Democrats shilling for Susana.

” It’s very reassuring that we have a governor that cares for all of the people of New Mexico,” Las Vegas mayor Alfonso Ortiz says in the 30-second spot.

“She’s one of us, especially in a time of need,” said Darren Cordova, Taos’ former mayor. “Governor  Martinez is always there for New Mexico.”

Cordova was unseated by challenger Dan Barrone last month.

UNM political science professor Tim Krebs says he’s not surprised to see the Martinez campaign staying positive right now.

But Krebs points out the bipartisanship showcased in the ad is somewhat limited because it’s not unusual to see party differences put aside in a crisis or disaster situation.

“In that sense, it doesn’t reflect the day to day interactions between Democrats and Republicans in the Legislature for example,” Krebs said.

As for the five Democrats looking to run against Governor Martinez in the general election, none of them are on TV yet but Lawrence Rael and Alan Webber have both released campaign spots.

Rael’s focused on improving the state’s dismal jobs picture.

Webber’s took the Governor to task for what was on a string of secret recordings released as part of a Mother Jones story on Martinez and her administration.

Krebs says at this stage, television ads aren’t so critical for Democrats. But as the campaign inches closer to the June primary and November election, they’ll have to start matching the cash flush Martinez campaign.

“They don’t  have to match the Governor dollar for dollar,” Krebs said. “They just have to be able to go on television and stay close with her on television.”

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