$1M ad campaign aims to boost NM tourism

ALBUQUERQUE (KRQE) – The city of Albuquerque is trying to lure tourists with $1 million ad campaign.

It’s called “Fly to Sunshine” and the goal is to not only increase Duke City tourism, but also increase passenger traffic at the airport.

That traffic has been declining over the past several years.

Officials say they are focusing on non-stop flights to Albuquerque from Seattle, Portland, Kansas City and Chicago mostly through online ads and billboards.

They say people who live in those cities are looking to get out of the cold and they’re hoping to lure them with Albuquerque’s sunshine. And it seems to be working.

”To this point we know our ads have been viewed,” Dan Jiron, Albuquerque Sunport spokesman said. “The click view rate has been very good meaning people have actually clicked on it and actually seen what it’s all about so to date we’re very pleased with that.”

The Sunport and the Albuquerque Convention and Visitors Bureau will also include New York in the campaign through emails and social media.

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