Campaign hopes to curb underage drinking, DWI


ALBUQUERQUE (KRQE) – It’s St. Patrick’s Day weekend which is sure to be filled with booze saturated celebrations.

But if you head to the store to pick up a six-pack for one of those parties, you might notice something on the packaging you’re not used to seeing.

“Providing alcohol to minors is illegal.”

It’s common knowledge but this isn’t a sticker you typically see on your beer.

“Twenty one and older, you have the older brothers, older sisters, that’s where youth, you know sometimes we get our drinks,” Volunteer Janai Campos said.

These teens volunteer with Mothers Against Drunk Driving and visited liquor stores in the metro-area Saturday placing the bright stickers on multi-packs of alcoholic beverages.

The stickers are sure to catch your eye, and hopefully, your attention.

“Its to prevent somebody under the age of 21 asking someone who can legally purchase alcohol to come to the store, buy it, and then give it to them once they leave the store,” MADD Executive Director Ben Lewinger said.

MADD or Mothers Against Drunk Driving, is behind the Sticker Shock Campaign.

New Mexico has the highest number of children who drink before they’re even in their teens and the push comes at an important time with St. Paddy’s day, Spring Break and March Madness all in the immediate future.

“I know people who do, and as many times as you tell them don’t drink, don’t drive, call your parents, if you need to get picked up, it’s not always going to go through somebody’s head,” Campos said.

Some DWI prevention campaigns appear to be working.

Statistics released this week show New Mexico DWI deaths in 2013 at an all-time low.

But with the number of preteens trying the hard stuff there could be a big problem in the future.

“We could see those numbers spike again in the future and it’s just so crucial we reach out to youth now and make sure they take care of themselves,” Lewinger said.

And there is another public awareness campaign you’ll be seeing a lot of this weekend, the return of Dwight Goodman: Personal Assistant.

You may remember the End DWI spots put on by the NMDOT. A more comedic take on the issue and aimed at preventing drunk driving.

You can expect to see the spot running through St. Patrick’s Day.

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