ALBUQUERQUE (KRQE) – Two of the biggest ads featured in Sunday’s Super Bowl have quite the New Mexico connection, including one that’s stirred up controversy online for its version of “America the Beautiful.”
It’s one of the most talked about Super Bowl commercials: A Coca-Cola spot highlighting different towns, faces and voices of America in several different languages. The different languages have sparked outrage by some who say “America the Beautiful” should only be sung in English.
But one of those voices came from Albuquerque. Native American Christy Bird, 16, attends Del Norte High School. She was asked to sing a portion of the song in Keres, her family’s native language.
“Translating the lyrics of ‘America the Beautiful’ was difficult because Keres is not a written language,” Bird said. “So we had to go back to our elders to help us translate.”
Bird said she doesn’t know what all the outrage is about.
“America is not just one ethnicity,” Bird said. “It’s, there’s a lot of mixed cultures here.”
Her voice was recorded in New York. She is also featured in the commercial, blowing cornmeal into the air. That portion was shot in New Mexico.
And so was a Chevy commercial. The Chevy ad supporting cancer survivors showed the high desert surroundings and breath-taking sunrise in the village of Galisteo, N.M., located south of Santa Fe.
The “road to recovery” in the commercial was actually Highway 41.
A New Mexico restaurant was also featured in a part of the Coca-Cola ad you didn’t see during the big game. The ad that aired during the Super Bowl was a 60-second spot.
However, there is a 90-second version that’s supposed to hit the airways Friday. It shows Española’s Stop and Eat. The restaurant opened in 1967.
“The location manager remembered Stop and Eat when she was living up in Albuquerque,” Martinez said. “So when they asked her for a location she remembered … that’s what she picked.”
The commercial is already on YouTube. It has more than 90,000 views.